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In these instances, Wall Street is likely to be the most confused and incorrect, and superconsumer investors are likely to have the greatest information advantage.Ī national survey of 3,000 plus folks on investing conducted by fellow Pirate Eddie and his consultancy, EddieWouldGrow, highlights that 54 percent of investors prefer to invest in companies that make products and services they know well and love. The Tesla short example shows the single greatest opportunity for wealth creation for a Main Street investor is in a category creation situation where they are an expert. They are category experts.Īnd as a result, are becoming trusted sources in their respective categories-showing you don’t have to be an analyst at Goldman Sachs to be acknowledged as a thought leader in your niche. These superconsumer investors are not investing experts. Or Galileo Russell, whose HyperChange youtube channel has 135,000 subscribers and has been put at the front of the line to ask questions on Tesla earnings conference calls by Elon Musk ahead of the Wall Street professionals. His forecasts are famous for being incredibly accurate within plus or minus single digits, whereas most of Wall Street continues to be off by a huge amount.
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*Note: superconsumer investing is not a new idea, as Peter Lynch has long advocated for investing in companies you already buy and like.īut as superconsumers today are more able to connect in digital communities, they share information and learn at exponentially greater rates thanks to social media platforms like Twitter and YouTube-or, most recently, the r/wallstreetbets subreddit.įor example, take a look at James Stephenson, who puts out a prodigious amount of financial research, analysis and forecasts on Tesla for free on Twitter. The rise of the Main Street investor is in part the rise of the “superconsumer investor”-investors that focus on investing in companies they know well, love dearly, and intimately understand because they are superconsumers of that category and company. This difference is lost on many. And this is not just true of Wall Street, but industry experts in consulting, banking and academia as well.
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